| Slogan | Love Life. Love Music. |
|---|---|
| Frequency | 105.7 MHz |
| First air date | 26 March 2007 |
| Format | Adult Contemporary |
| Audience share | 5.5% (September 2009, [1]) |
| Owner | Guardian Media Group |
| Website | http://www.smoothradio.com |
105.7 Smooth Radio was an Independent Local Radio station for the West Midlands of the United Kingdom, and replaced Saga 105.7 FM at 6am on Monday 26 March 2007. The station competed with BBC Radio 2, aiming its music at listeners aged 35 and over, and was part of the national Smooth Radio network, which encompassed London, the East Midlands, the North West of England and Glasgow.
On 3 October the station became part of the new National Smooth Radio with all content coming from Manchester.
Contents |
The station came into being following GMG Radio's purchase of the Saga Radio Group in December 2006, and the granting of permission from the regulator Ofcom to change the format of its Smooth FM stations in London and the North West. The decision was made to change both the Smooth FM and Saga stations to Smooth Radio and so Saga 105.7 FM was closed at 6pm on Friday 23 March 2007. This was then followed by a preview weekend for the new Smooth Radio giving listeners the chance to hear the presenters and music which would be on the new station.
105.7 Smooth Radio played middle-of-the-road, adult contemporary music, aimed at listeners aged 35 and over. It had few similarities to its predecessor. Some of the specialist shows from the Saga days survived initially, but were gradually replaced with a more contemporary format. Output from the station was increasingly simulcast from London, example's being Tony Blackburn's Weekend Breakfast Show which began in 2008, and Mark Goodier's weekday mid-morning show, which began in Autumn 2007. Smooth's initial slogan "Your life. Your music.", which was used on Saga stations, was modified to "Love Life. Love Music." to enhance Smooth's promise to play the best choice of music from the previous four decades. The music policy at Smooth ranged from the late 60's right up to the present date, with a heavy focus on easy listening songs .
Amongst others, Mark Goodier's Mid Morning Show, Tony Blackburn's Weekend Breakfast Show and Andy Peebles' Soul Train are simulcast from London and could be heard across the other stations in the Smooth Network. Evening and overnight shows were also simulcast with other Smooth stations. All other output was produced locally.
Smooth Crew attended local events and shows, providing a face for the station. They could regularly be seen in their Smooth's branded cars, interacting with the public and giving out Smooth merchandise. They could often be found at fetes, carnivals and shopping centres with the Smooth DJ's and live music.
WEEKDAYS
SATURDAY
SUNDAY
|
Nick Quraishi |
Local news was broadcast from 6am - 7pm with headlines at peak times; after 7pm a in house national bulletin was broadcast from the GMG News Hub in Manchester until midnight.
|
||||||||||||||||||||||||||||||||||||||
|
||||||||||||||
|
||||||||||||||